The 18-month close contact programme that takes you from pregnant and unsure to smashing it at work AND at home
You’re here for big things.
You’re successful in your career. You’ve worked
bl**dy hard to get where you are now and you’ve still got massive career goals to hit.
And you’re not going let becoming a mother derail you.
You’re not here to just survive motherhood and work.
You’re here to Flourish.
You’ve seen other brilliant women become invisible at work, be treated like they’ve had a frontal lobotomy and leave leadership roles or the workforce entirely after they’ve had a baby.
You’ve witnessed as your friends and sister struggle with overwhelm and burnout as working mothers.
But you’re here to do motherhood and work differently – not lose yourself to martyrdom and as a supporting role to your kid.
Flourish + Fly was created for ambitious, successful women who have achieved big at work and refuse to let their dreams and goals be sidelined for motherhood.
In Flourish + Fly we’ll lay the foundations with knowledge and understanding of matrescence – the huge identity shift of becoming a mother.
You’ll discover the new woman and mother that you are becoming and claim the things you REALLY want and not what you’ve always done because you thought you should.
You’ll learn to create a support system at home so you can go after what you want without being exhausted from doing everything for everyone else.
You’ll uncover the lies you’ve been fed as a woman and mother and how these keep you playing small and not chasing after the crazy dreams you’ve told yourself are for someone else.
You’ll examine the cr*p that’s held you back, telling yourself you’re not good enough and gain the courage to go after those dreams and goals – perhaps a move into a new industry – knowing that motherhood doesn’t = martyrdom.
You’ll rediscover your confidence to know your worth and value and go after that big leadership role – without the self-doubt and self-sabotage kicking in to talk you out of it.
You’ll have practical plans to implement, from a place of clarity and not just a process to tick off, to create systems that support you at home and work.
You’ll do all this together with me - Samantha
With two decades of experience in the corporate real estate world I know what it’s like to spend years studying, working hard, long hours in (and out of) the office and getting to a place where you feel successful when BOOM!, motherhood hits you smack in the face, lifts you off your feet and lands you 100 miles away, in a deep forest with no clear path out.
When I was pregnant did ALL the things – NCT, hypnobirthing classes, pregnancy yoga, the insta worthy nursery, the expensive pram and car seat. You name it, I did it.
I thought I was so ready for motherhood having tackled this new ‘project’ in my usual way of researching and preparing like mad. I did what I was supposed to do.
I couldn’t have been more unprepared…
There I was, 6 months after returning from maternity leave and I was crying in the toilets yet again; I still didn’t have it all figured out.
Part of me was looking at my career goals thinking I don’t want these anymore and did I even consciously choose these for myself?
The other part of me was thinking well if not this, then what?
I had no clue who I was or what I wanted anymore.
I’d returned to work looking forward to a semblance of normality after the rollercoaster of the first year of motherhood, some thinking space and to challenge my brain; I was desperate to think and talk about something other than sleeping schedules or weaning. I thought my brain was going to atrophy from lack of stimulation…
Yet it was so far from what I expected; everything else was the same but I was an entirely different person.
The confidence in my career and abilities had vanished; I was full of self doubt. It was isolating because no one around me seemed to understand what I was going through (although I was ashamed to reveal the full story of what was really going on).
Soon after this latest snotty toilet situation I discovered matrescence; I finally understood what the h*ll was going through and it was the catalyst that changed everything for me.

I spent hours working 1:1 with a matrescence coach and guide, in groups with other women and on my own, reflecting, journalling, connecting to myself and making time and space for ME. The brilliant woman who I knew was still in there but was buried under the layers of expectations, judgement from myself, exhaustion and overwhelm.
I rewrote my own rules about what it means to be a woman and a mother on MY terms and figuring out who I was now.
It took me a long time of searching to understand what the f*ck had happened to me – it’s the stuff we should have been taught by our elders. And that’s why I created this comprehensive programme – to prepare you for the biggest identity shift you will ever likely experience and support you as you figure out what this means alongside smashing
big goals in your professional life.
I’m here to show you that it’s absolutely possible to be a brilliant mother, KILL it at work and not lose yourself.
And to rewrite the narrative
that having a baby won’t
ruin your career.
Flourish + Fly is based around four phases that mirror the changes that a caterpillar undergoes as it emerges to become a butterfly.
Cocoon
•
Surrender
•
Emerge
•
Flourish
Cocoon • Surrender • Emerge • Flourish
The 4 Phases
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Just like a caterpillar creates a cocoon in order to start preparing for the huge change it is about to undergo, the first phase in Flourish + Fly lays the foundations for your journey ahead.
This phase introduces the concepts of motherhood and matrescence - the huge identity shift that you undergo as you transition from a woman to a mother.
You’ll learn about modern motherhood and how it has shaped your views of mothering and what it means to be a ‘good mother’.
We examine this with the intersection of your identity as a successful career woman and the push and pull this creates within you.
You start to examine those parts of you that no longer fit, uncover who you really are - and learn to live unapologetically as yourself.
We’ll prepare for your postpartum – gatekeeping you from overbearing family/friends and making a plan for the much-needed support and help.
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This is a lighter touch phase to give you space to meet your new love and help you feel supported through this huge change.
You’ll have tools and resources to dip into but most of all this is time for your Newmama Bubble plans to come into their own so you’re able to rest and bond with your baby and start to meet your new self as a mama.
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As you emerge from the first few hazy months we’ll return to 1:1 sessions alongside self-led learning and discovery. We’ll be covering topics including:
Why Mum guilt isn’t inevitable but why it’s holding so many mothers back
Processing your birth and postpartum
Examining the relationship with your own mother and how it’s holding you back in every part of your life so you can begin to release its grip.
And we’ll be preparing you for your return to work with both the practical stuff and the inner work and mindset shifts.
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As you stride back to work we’ll be working together for up to 3 final months to recalibrate where you are at now that you’re a working mother. You’ll have strong foundations in place to return with confidence in who you are and what you want now – no second guessing yourself or apologising for asking for reduced hours/flexible working or leaving early to make sure you’re home for bath and bed time.
We’ll be strengthening this with further 1:1 sessions and self-led exploration.
Flourish + Fly is for you if:
You’re currently pregnant and working in an executive or leadership role
You’re an ambitious woman who has made big strides at work and isn’t prepared to slink off into the shadows in frumpy old dress + ugly flats
You want to prepare for working motherhood differently and return to work with big ‘I’m baaack’ energy ready to chase bigger and better career goals
You love your career but are worried about the impact becoming a mother will have on your career
How it works
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How it works -
Through this 18 month 1:1 coaching series, you’ll receive:
8 x 60 minute 1:1 sessions via Zoom scheduled across the 18 months
Trainings and educational, self paced learning series on motherhood concepts - providing context to your mothering journey (provided via an online learning portal with easy access from your phone using the app or laptop)
Tools + support in connecting to yourself
A personal workbook for ongoing journalling and reflections to keep and refer back to
Additional resources to prepare for your return to work
Ongoing instant messaging support via Telegram between sessions*
*Monday - Friday 10-3pm except for holidays
Investment
2 X £6,129
£11,999
Pay in full
12 X £1,066
Book a call with Samantha to make sure you’re a good fit for this programme.
You’ll then receive a payment link to secure your spot and you’ll have your first 1:1 within 14 days of payment.
FAQs
I’ve never had coaching before…is it like therapy?
Where therapy often explores the past to heal, coaching is about looking forward and growing with the coach supporting you. That said, my style of coaching brings in knowledge and understanding of the conditioning you have experienced as a woman and of the huge identity shift you are undergoing into motherhood; this is vital to help you become the woman and mother you really want to be. It’s forward looking and goal setting in the context of your personal experiences and social conditioning.
So this is not the typical life coaching, goal smashing bro vibe that you might have in mind - it’s a more feminine approach. Albeit feminine doesn’t mean wishy-washy or delicate! It’s about recognising your strengths and building a strong foundation of confidence in your worth as a woman and mother. Although I am here to shine a light on the cr*p that’s holding you back and making you second guess yourself and will lovingly call this out!
I’m already on maternity leave – is Flourish + Fly still for me?
Absolutely. We can adjust the programme and you’ll still get what you need to make sure you return with a steady sense of confidence in your abilities to do big things in your career AND still show up as a brilliant mother.
I’ve got career coaching through my returners package at work – why would I need this programme as well?
Career coaching is goal focussed and does not account for the huge transformation that a women undergoes as she becomes a mother. This is different from traditional coaching and combines matrescence guidance, self-discovery through journal prompts and audio groundings, regulation tools and feminine, matriarchal led coaching. There’s also so much conditioning of women that we need to understand and unpick this so we can make decisions from a place of clarity and individual needs and wants rather than from a place of obligation, someone else’s ideology or playing small.